The footwear year splits into clear seasons, and each has its own selling rhythm. Plan purchasing ahead and you enter the season with the right stock instead of chasing it.
Demi-Season
Demi is the most flexible period: light boots, sneakers and shoes that sell in both spring and autumn. It's a safe base that holds turnover between the peaks.
Winter
The winter range means boots, insulated models and fur. Margins are higher but so is the outlay, so getting the size run right — and not being left with dead stock until spring — matters.
Summer
Summer is sandals, light sneakers and kids' footwear. Turnover is fast and the price lower, so the bet is on volume and the popular sizes.
How to Balance
- Enter a season 1–2 months before peak demand.
- Keep core models that sell all year round.
- Don't put everything into one season — keep cash for turnover.
- Watch leftovers in the extreme sizes.